  Quick LinksDuquesne UniversityAdler International Learning The Coach Locator Copywriting Special Offer! choice Magazine More from choice! My Life Compass Join Us! Compass combines personal development with world-class training, dedicated leaders, and a profit plan to create the opportunity you've been waiting for! Join Us on Third Thursdays for our Compass Community Calls! For info and registration visit: |
Part 4 of a four part series by Kim Clausen & Jonathan Tessier
Making Workshops Work for You
Success Strategy #4: Having a Follow Up Plan In the last three segments of this expert series, we have discussed powerful success strategies for growing your business with workshops. So far you've learned how to design compelling workshops, and we have given you three effective tips for marketing your workshop for maximum attendance. And last issue we discussed how to facilitate a workshop that makes an impact. Today we will discuss the 4th and final strategy of this series - the importance of having a follow up plan. After all the effort that has gone into preparing, marketing and executing your workshop, you don't want your participant to leave, never to be seen again. Therefore, you want to make sure that you have a follow up plan in place so that you can convert your participants to clients if they are ready, and have a keep in touch strategy if they are not. When determining your follow up plan, you want to think about what your overall goals are for your workshop. Is the intent of your workshop to gain clients? Do you want to sell products? Or do you want them to come to another workshop or seminar that you are offering? This is important to know as it will help you to determine your follow up activities. For most coaches, workshops are for generating additional income, and a means for converting prospects to clients. The workshop itself may or may not be a primary income source, but ultimately the coach would like to use the workshop to increase his client base. Therefore, you will want to give your workshop participants a way to continue a dialog with you after the workshop. They may or may not be ready to hire you at your workshop so be sure to have a way to stay in touch. Here are a few things you can do:
We encourage you to have a plan on how you can continue a relationship with your attendees long after they leave your workshop. Some will be ready to convert to clients then, and others may need more time. If you stay in touch on a persistent and consistent basis, many of your prospects will one day become clients. We hope you have found the information contained within this 4 part expert series helpful in using workshops to grow your business. Workshops are a powerful tool for growing a coaching business. Used effectively, workshops can generate substantial additional income for your practice, establish you as a creditable expert in your market, attract more prospects into your business, and convert participants to clients. And with workshops you get all these benefits, and the satisfaction of being able to provide a valuable service that impacts the lives of those you serve. With our ever changing economy, it's more important than ever to be creative, and find ways to more effectively reach your market. You can easily accomplish that by offering more services such as hosting workshops, and having a variety of topics to teach on. This gives your prospects more opportunity to engage with you, and gives you more opportunity to serve them, and ultimately convert them to clients. Read Parts I - III and other expert series on our website at: www.choice-online.com/expertseries.html About our experts: Kim Clausen is the President of Ready2Go Marketing Solutions and is a professionally trained coach who has more than 20 years of marketing and business development experience. Jonathan Tessier is a successful training manager, professional coach, and award-winning instructional designer who has more than 10 years of experience developing and delivering quality training programs. Ready2Go Marketing Solutions, Inc. creates completely developed, readymade and ready to implement, workshops, teleseminars, speeches and more that you brand as your own to grow your business. Our team has more than 45 years of development and marketing experience, which ensures you quality products that will make growing your business much easier. Register for our FREE telecall - Facilitate Your Workshops with Confidence and Ease, Thursday, February 5th @ 4:00 pm ET. Can't come? Register anyway and get the audio replay. www.FacilitateWithConfidenceAndEase.com Be sure to download our FREE Special Report on How To Fill Your Workshops With Qualified, Ready to Buy Participants! Go to www.MarketWithConfidenceAndEase.com CONTACT US: For more information, check us out at www.Ready2GoMarketingSolutions.com, or call us at 303-465-0454. Feedback is welcome at ExpertSeries@choice-online.com Visit choice, the magazine of professional coaching Website
choice
Magazine
customer
service phone: 310-941-7249
|
This email is sponsored by