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Part 3 of a four part series by Kim Ades, MBA
What's Journaling Got to
Do With It?
Part 3: Challenge 3 - Marketing and Sales One of the greatest challenges of coaches all over the world is the task of generating and maintaining a solid client base. How does one generate leads? How does one keep clients coming back for more? How does one generate referrals and how does a good coach learn what their client base wants from them? A Journaling Platform will help you generate leads, identify client needs, and allow you to communicate with your prospects and past clients on an ongoing basis. Incorporate a Journaling Platform on your site as a lead generation device. Offer visitors a free, secure, on-line journal to use 24/7. Offer them journaling prompts so that they have some idea of what to journal about. This will give prospects a reason to come back to your site over and over again and learn about you, get to know you, and continue to interact with you and your brand. When they sign up, not only do they provide you with their name and email address, they are encouraged to create a full profile about themselves on the site. Number these: Leverage a journal-based coaching community. Find a journaling platform that already has an established coaching membership that you can leverage. A community of journalers, where people are invited to read and comment on each other's journals, creates stickiness on your website and gets people coming back for more. There is no more powerful way to build relationships with others than to share your most personal and intimate thoughts and experiences. The social networking component of a Journaling Platform is specifically designed for people to get to know each other, develop meaningful relationships, and supply brilliant testimonials on your behalf. Communicate with Your Journaling Platform Membership Use the Journaling software to let your membership know what you are up to. Send them updates about your new coaching classes and e-courses. Send them messages with interesting, inspiring and useful information. Invite them to free teleseminars where you can talk about your coaching program, and inspire them to sign up. Send them audio and video testimonials. Allow them to get to know you, and give them many opportunities to try out your services. Give Them a Sample of your Coaching Skills Read their journal entries and provide them with a sample of your coaching skills. Ask them insightful questions. Push them to dig deeper with their journaling. Show interest in them and invite them to join you on a teleseminar or coordinate a phone call to discuss their journal entries one on one. Use the Content from your Journaling Platform to learn about your client needs Read journal entries and look for trends in content in order to supply your clients with what they need. For example, if a variety of journalers indicate that they are grappling with their spouses, then create a coaching program or course that addresses relationships. If money is the issue, create a coaching group that focuses on increasing wealth. A journaling platform is an incredibly powerful marketing and sales device for both new and experienced coaches. Get your FREE online journal About our expert: Kim Ades, MBA is president and founder of Frame of Mind Coaching and JournalEngine™ Software. She is internationally renowned for her innovation and passion in the coaching industry. With clients all over the world, from Malaysia, to South Africa, Canada, and the US, Kim and her team of coaches have transformed the process of coaching through the creation of JournalEngine™ Software and are taking the coaching industry by storm! Author, speaker, entrepreneur, coach, and mother of 5, Kim shares her own early challenges of growing a coaching business and how she implemented a simple idea to now coach hundreds of people each year. For more info contact: Kim Ades, MBA President Frame of Mind Coaching and JournalEngine™ Software www.journalengine.com www.frameofmindcoaching.com kim@frameofmindcoaching.com 416 747 6900 ext. 221 For updated information on our choice Multi Media Expert Series visit www.morefromchoice.com For archived MP3 audio library visit www.morefromchoice.com For the choice expert series archives visit www.choice-online.com/expertseries.html choice, the magazine of professional coaching  become a fan  tweet us  link up with us Feedback is welcome at ExpertSeries@choice-online.com Visit our choice Websitechoice, the magazine of professional coaching
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