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Part 4 of a four part series by Brad Stauffer
How to Leverage the
New World of Publishing
There's never been a better time Part IV: Getting Published is Easier Than You Think I couldn't believe it! As I was beginning this final piece on writing and publishing, I went to Border's for inspiration. I guess I was very intentional, because that's exactly what I got: Inspired! Not once, but twice! As I wrote in the first three parts of this series, inspiration is a critical piece of your writing program. If you're like me, you may need to be in the moment of inspiration to write. Others can just sit down and write. But whatever works for you, the important piece is: "just write." That's why I got inspired when I walked up to the newsstand at Border's (my favorite extra-curricular activity after 20+ years in the industry), and saw "Start Writing Now!" It was a cover line on Writing Basics magazine from Writer's Digest. I about dropped my Star magazine! "What? There's a whole magazine about writing?" Then, just two publications over, I saw another cover line that read: "Finding Your Inner Writer." OMG! That sounds a lot like my "Finding the Writer Within" sub head in Part I! Immediately my "guilt gremlin" (I call him Gus) accused me of plagiarizing, so before I caught myself, I looked at the cover date of the magazine! "How did they know...? How did I know...?" But I instantly drop-kicked Gus and adjusted my thinking. I realized that my recent writings were timely and on target because I was writing from my passion. I was honoring in me what needed to be said. And, as a writer, that's where I want to be. That's what writing is all about: take the time to write from your heart, come from your passion and say what you need to say. As I've learned through feedback on this series, there will always be readers that will be touched, moved and inspired as a result of YOUR WORDS. So if you haven't started writing yet, the time is indeed now. Your readers are waiting. With that said, let's move into our final installment of "How to Leverage the New World of Publishing." We'll cover four more ways to get published, and then learn about how to easily repurpose content to expand your brand, and get known, even more. Four More Ways to Get Published In Part III, we reviewed four, of the eight, writing platforms and ways to get published:
Let's cover self-publishing, e-books, e-newsletters and games (really, games?)
You've put a lot of time, money, heart and passion into your writing. Perhaps you've already launched a blog during the last few weeks, wrote an article or two, or started and/or completed your book. Well, that's just the beginning of leveraging what you have written. Through re-purposing, you can create other products and presentations from the same content. You can simply re-use your content for a multitude of other appropriate publishing platforms. For example, you can turn blog postings into an e-book; reuse a series of magazine articles in a book; take one of your speeches, presentations or workshops, and create an online e-learning program; use your last ten e-newsletter articles and create a "Ten Best Ways..." e-book. You can turn speeches into e-books, e-books into presentations, presentations into workshops, and a workshop into a DVD. Just one article or blog posting can start a whole new product arena. A few years back, when I was in Marcia Wieder's Dream Coach® Certification program, I noticed she had sprinkled quite of few inspirational quotes she had written throughout the program workbook. I approached her afterwards with the idea of repurposing these quotes into an e-book. Long story short, my company created a beautiful e-book titled "Dream Moments." Since then Marcia has used that simple e-book for a variety of promotional purposes to build her business, and has even turned it into "Marcia's Dream Moments Video Coaching Program." About two months ago, the president of the Los Angeles chapter of ASTD asked me to speak at an upcoming meeting on "getting published." Even though publishing was in my blood, I had never really focused a whole presentation or speech on getting published. I liked the idea a lot, said "Yes" and decided at that moment that I could repurpose the content. In the end, I created a 1.5 hour Powerpoint presentation for the ASTD dinner meeting, then condensed it to a seven-minute speech (that was hard!) for my Toastmasters Club. I developed the topic further for this four-part choice Magazine Expert Series, and also used it as a topic for Inspired on Demand, the business development training program I co-founded with Leslie Lupinsky. What's next? I'm going to take all the content and variations, and extra content I had to cut, and bring it all together into a robust e-book, "Get Published. Get Known. Get Clients." (If you want to reserve your free copy, register here.) Repurposing your content is a powerful and easy way to create more products, while expanding your brand and getting known even more. As your platform grows, so will your spear of influence and readership. Find the writer within, make the commitment, create the structure and get writing. If you're at all like me, you'll quickly fall in love with a passion, that perhaps, you didn't realize you had. Nothing could be sweeter. Go write. About our expert: Brad Stauffer is a certified coach, speaker, trainer, writer, publisher and business owner. His companies, Stauffer Media and On the Mark Branding provide publishing consulting, and branding and marketing services for publishers and solo-entrepreneurs, respectively. He is co-founder and co-trainer of Inspired on Demand, a business development program for coaches, and other solo-biz owners. Brad was also co-owner and publisher of choice Magazine and now serves as their business coach and publishing consultant. He is a certified coach through the Coaches Training Institute, and is a Certified Dream Coach® and Certified Dream Coach® Group Leader through Dream University, and has earned his ACB designation with Toastmasters International. Currently he is President of the Western Publishing Association, and a member of the International Coach Federation and ICF-Los Angeles. To reserve your free copy of "Get Published. Get Known. Get Clients" e-book, go to www.OntheMarkBranding.com/getpublished Contact: Brad@StaufferMedia.com http://www.StaufferMedia.com My blog: http://www.onthemarkbranding.com/bornbranded Feedback is welcome at ExpertSeries@choice-online.com Visit choice, the magazine of professional coaching Website
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