About choice

Thanks for your interest in choice, the magazine of professional coaching!

choice is a magazine about coaching, read by people who use coaching in their work and personal lives.

choice is a vibrant, high-quality, color-printed, 52-page publication mailed quarterly to our loyal, paying subscribers across 28 countries.

Our readers, mostly coaches, are 80% from North America. Over 3,600 copies are printed each quarter with more than 2,500 going to paid subscribers and more than 800 going to newsstands in the US. The remainder are used for back issue orders and promotional efforts such as marketing and advertising.

choice is also available to our subscribers in digital format on this website.

In addition to the printed and digital publication, choice has a widely read Expert Series, delivered via email every 2 weeks to over 5,600 people. We also feature a Multi Media Expert Series composed of tele-calls and webinars to further add value to the members of the choice community.

We have built a strong, passionate following which continues to grow every day, and we're proud to say that we have been a mainstay in the coaching industry for over 5 years!

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Our Vision - to be the ultimate source of information about professional coaching.

Our Mission - choice Magazine is the vehicle that forwards the global conversation about professional coaching, by providing:
  • diverse perspectives,
  • thought-provoking commentary,
  • insightful discussion,
  • and access to services, tools, resources and practical information.
Our Values
  • We operate with integrity, trust, honesty and respect, as an independent, unbiased and objective organization.
  • We create excellence that results in wild success and award-winning recognition.
  • We are passionate, innovative, cool and fun, working in freedom and space to be ourselves.
We are a Resource Partner with ICF (International Coach Federation) and a sponsor with IAC (International Association of Coaching)

With these close, trusted partners, together with our own highly responsive database, we have a powerful advertising reach of over 25,000 people.

If you want to know more about:

Here's our team of talented, creative individuals who help make choice a success:
  • Garry T. Schleifer, PCC, Publisher
  • Monica Lambert, Customer Service Manager
  • Janet Lees, Managing Editor
  • Michele Singh, Art Director
  • Joleen O'Brien, Production Coordinator
  • Joan Braunstein, Circulation Manager
  • Andy O'Bryan, Copy Writer
  • Amber Duffield, Customer Support
  • Dorothy Puma, Webmaster
  • Ally Gaynor, Advertising Support Coordinator and Proofreader
  • Editorial Board
    • Carol Adrienne
    • Teri-E Belf
    • Laura Berman Fortgang
    • Rich Fettke
    • Debbie Ford
    • C.J. Hayden
    • Dorcas Kelley
    • Pamela Richarde
    • Phil Sandahl
    • Iyanla Vanzant